The meaning of Far Niente in Italian is "to do nothing," or more loosely translates as "without a care." Beth Nickel explains it best...
Eco-Friendly - Sustainability in Practice
Far Niente fulfills our requirement of being a unique winery, despite its successful growth and ubiquitous nature in wine establishments, by being family owned and operated and sustainable. These reports by Smartplanet and the Allied French Press explain in greater detail the Eco-friendly endeavors put forth by Far Niente.